Let's break down a deal that is particularly great due to a recently lowered reserve.

The site is easytoinsureme.com which has just been reduced to $50,000. Here's a link to the listing.

I think it's prudent to get right to the biggest thing everyone is going to want to talk about, the revenue reported on the listing.

Currently, the site is owned and run by a company that sells insurance. It is not setup to sell leads. It is not running an affiliate program or cpa offers. The owner takes the calls, follows up on the leads and sells the policies.

Unless you run an insurance company, you'll want to convert the site to PPC with SureHits or set it up in an affiliate environment.

Based on the high-quality insurance traffic that the site is receiving, the site could and should earn between $25,000 and $75,000 per year after being converted. Clearly, this depends on how good of a job you do with the design and the monetization you put in place. For a list of keywords the site is ranked for, check out it's SEM Rush report.

Personally, if I owned the site and was doing a redesign, I would also add auto, boat and life insurance. It already has strong link authority. The smart move is to take advantage of that and expand it.

This is a really great opportunity for a marketing company that doesn't have an insurance play going. It's an equally great opportunity for one that does and wants to take advantage of an excellent deal to pick up more traffic.

I'm shocked that this hasn't sold already. It should move quickly now that it's been lowered. If you are interested, please contact me.