What I love and what I hate about Facebook Advertising
POSTED BY admin IN Watches

Facebook is a powerful marketing medium when you have the right consumer product. It lets you target your budget in a completely different way than Google does. Let’s take a look at how WatchBrokers.com can be advertised.

If you login and click on “Create an Ad” on the right hand side of your default Facebook page, you’ll get a form that needs to be filled out. Scroll down and look for the Likes & Interest box. Try entering a few different things and see how the estimated reach changes.

As of the time of this post, Facebook has 140,499,680 people in the United States that you can target. If you narrow that focus specifically to people that have like or expressed an interest in Rolex that number drops to 23,400 people.

That’s targeted advertising.

You need to have the right product, though. I don’t think many people would “like” or express an interest in something like Pay Day Loans. In fact, only 80 people have.

The worst part about advertising on Facebook is that other people in the office think you are surfing facebook when you have it open in your browser. I find myself explaining to employees all day that I don’t use it for fun.

  • http://articlewriting.in MQJ

    I also like facebook for some type of ads like one you stated above……

  • http://freedomainforum.com/ Zbestdomains

    I use FB ads regularly, what I found to be interesting is to change your image regularly. Keeping the same “Look” is out in the year 2011…..as domainers are always looking for what is “New” or what has “Changed”….and this my friends is how it works for me….Kev

  • http://morganlinton.com Morgan Linton

    Great point Rick and one that I think many people overlook when evaluating Facebook as a potential advertising option. Facebook allows targeting like no service ever has and I’ve had great results myself…when I get the targeting just right.

    As with anything I think there is a bit of a learning curve and just like with AdWords you may burn through some money learning what works and what doesn’t.

    The best advice I have is exactly what you’re saying here – it all comes down to the product. I’m sure there’s a huge amount of people with debt on Facebook, but how many of those people put that as one of their interests?

    Really important to target the right market with the right ad. I can definitely see how this would be great for the watch business.

    I don’t see a Facebook Fan page for WatchBrokers on your main site – are you thinking of adding this? Could be a great way to interact with potential customers! Although I know how busy you are so this might just end-up as a distraction.

  • Rick Latona

    Morgan, we have a fan page and other social tools built into our redesign which will be launching shortly.

  • http://blog.DomainLords.net Domain Lords

    FB has ZERO practical use for 99% of local businesses, what we deal in. The ONLY SEM that works is Google with a high end squeeze page, it can get up to a 50% response ratio for quote based local companies. Outside of the old days when people used YP’s, no other media can deliver NEED based consumers in a very targeted area. No one goes to FB looking for a lawyer in their town, NO ONE. Or for tires or whatever. When you really do Internet Marketing and can see the real response ratios, you know everything else is a joke, compared to any consumer that goes to google (80%) and yahoo/bing (almost 20%) and have it in their mind, THEY NEED a local product or service. PERIOD, it’s the whole essence of the net. If you are where people LOOK when they need what you do, the response ratios are off the chart. You want to throw up banners and plant seed, ok, it costs a fortune and you see almost no fruit, you show up relevant on SE’s for the terms you do, and when a consumer hits the page, you have a slick high response page, your phones ring off the hooks. FB is not where you need to put Internet Marketing dollars, not unless a consumer has NO INTEREST already in what you do and you have MILLIONS to brand a new product/service that has national or global legs.

  • http://attila.com Attila

    Thanks for the post Rick, I knew of Facebook advertising however I never really knew it can be that “targetted” – I suppose I have to look into it more, whenever I find the time…

  • http://blog.domainlords.net Domain Lords

    rolex is a low cost cpc term on google, so if you learn how to properly use google and exclude the fraud and target the right zones, google will do better than any other media, period. the one reason, NEED, the people looking for a rolex on google have a built in 'need', trying to to create a 'need' on facebook, is like banging your head against a wall, obtain some keywords for rolex watches and get a real SEM guru to get you traffic, but you need a high response squeeze page to see results, right now it looks like you have rolexes on a blog, so without a site that was created to to really display what you got properly, I don't see why you would be sinking any dough into marketing rolexes if what you have is the blog only right now. ebay would sell the stuff too, people look there for high end stuff CHEAP all day, so if you want to sell them cheap, ebay works, if you want to have need shoppers, google, blowing money on FB for display ads is like pissing in the ocean, you do that type of display only if you have a ton of money to brand something, and 350 a day is pissing in the ocean for display on FB
    good luck

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  • http://www.electroserv.com.au/ power factor electricity

    Great post, you have pointed out some superb points

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