Groupon has just realized it's a super affiliate
POSTED BY Rick Latona IN Business

I wasn't at all surprised to see today's Groupon promoting Shutterfly. I myself tried to get them to market Vino.com a while back but my site wasn't big and famous enough for them. It had been a long shot all along but I had to try.

After all, Groupon is nothing more than a super affiliate in my book. It seemed inevitable that they would launch a nationwide CPA campaign for a web based product or service.

While the company has gotten its start promoting local businesses like restaurants, tanning salons and massage parlors, as a business person I've wanted desperately to find a way to get them to promote a product for me on a nationwide scale.

Unfortunately, It'll be some time before I have something that'll get them excited in the way that Shutterfly appears to have done. Groupon has been smart in only listing restaurants with great yelp ratings and reviews and its equally wise to carefully select the web based brands promoted on their network.

So, kudos to Groupon for picking Shutterfly. It was a great campaign to start with because it wouldn't have helped your brand much to go with a typical CPA program like nutraceuticals or bizopps.

  • http://DomainingMojo.com Jason

    Groupon has quickly gained a comparative advantage. Most consumers will base a website's credibility on the sites they promote. I'm sure that you'll accomplish your Groupon goal.

    Your domains and site are quality enough to be featured on Groupon. Good luck.

  • Gabe

    Makes sense. Looks like shutterfly gets about 4M visitors/month (compete.com). All they need to do is promote something that large amounts of people are already buying (at a discount) and voila, money in the bank.

  • http://www.FreshAvails.com FreshAvails

    There is a building backlash against GroupOn by the companies that sign up to be promoted by them. They take an awfully large slice of the pie. I understand no one forced the shops/stores to sign the deal but my expectation is that the offerings will be less and less appealing as GroupOn matures--and they change their business model...further weakening the loyalty of their audience advocates.

  • http://www.attila.com Attila

    As more and more companies come forward about their unsatisfying experience (monetary loss) dealing with Groupon...more and more consumers will turn their back on them as many have on Walmart and their bully tactics with suppliers overseas.

    However the Groupon type of consumers are not your usual buyers who buy at retail prices. They're consumers looking for a deal, not the type of consumers that discover new places where they will go again if there is no discount available. the second time around.

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