I’ve been doing some thinking…. Hide the sharp utensils!
Seriously folks, a man has the right to change his mind and the responsibility to admit he’s wrong and explain his decision.
Rather than throw a hastily put together no reserve auction with lousy names that would put up mediocre numbers, we’ve decided to pull it and focus on something bigger and better.
One business that I have a lot of high level contacts in is the CPA / Lead Generation business. It’s also the right time to focus on the industry as PPC revenue is down so much and many domainers are trying various CPA campaigns.
At one point we were going to be holding an online auction in August for nutraceuticals and health care products and one in September for other lead generation things like credit cards, mortgages, insurance and the rest.
We have now decided to scrap everything and combine the efforts of these auctions into one that is worth spending our time on.
We’ll be doing one comprehensive auction August 21st through August 29th for CPA and Lead Generation names. Names related to dieting, cars, credit and the like. All the stuff you get emails about every day!
This allows more time for gathering the submissions and more crucially, more time for us to market the names. I’m dispatching a team to the Affiliate Summit in New York and will put no shortage of effort into this one.
I’ll be putting out more releases on this subject in the coming days but in the meantime, please submit what you have so we can start the evaluation process.
My apologies for changing things on everyone…
© 2010
It makes sense why many people often get their items on auctions. You can get great items at cheaper prices.
This makes a lot of sense. Being in the Lead Gen and Direct Response industry for over 15 years now. The power of the right domain and lift it does for DR is what got me into domaining 6 years ago.
Natuarally, I like the idea as all of my domains were created for this purpose (lead gen / DR Campaigns) Have spent Millions of $$$ advertising a number of them in our own and client Products, Services & branding.
Best wishes Rick, makes a lot of sense and can speak with experience that you will have fruitful results!
Leadscon is in NYC on Aug 17th & 18th, you might want to send a crew there too. It’d be nice to see a live auction at an event like that with the sorts of names you are talking about. With the right format the exposure and education for that audience would be great
Now your talkin’…….let’s do something different.
you should get the word out to attendees of affiliate summit in NYC aug 9-11. talk about an audience interested in CPA.
Rick,
What kind of extensions are wanted for this auction?
Only .com?
Or are .us or .ca or co.uk extensions also wanted?
Thanks in advance!
NewJersey: Charles and I will be at Affiliate Summit East next month. If you are going, hit me up and we will sit down for a few… david [at] ricklatona [dot] com
Ed, The extensions are primarily .com, but for the right name we will definately look at other extensions.
Thanks David.