At long last, the nation of Colombia is going to turn their coveted ccTLD extension ".co" into a business.
I've received word that on the 23rd of June the country will be accepting a bid. My source tells me that Verisign, Straat Investments, Affilias, Argus, and Technology Services (GTS), among others, have all expressed interest in and most likely placed bids to be the administrator of the extension.
The .co extension will be a major hit. Not only will the names get snatched up by domainers due to their similarity to .com names and other names that use .co like .co.uk (United Kingdom) but if marketed properly, end-users will also want the names.
After all, .com means (commercial) where .co traditionally means (company). In many ways, .co makes more sense than .com for a company's domain.
I'm not saying that .co is an immediate threat to .com. Please don't blow out of proportion my comments. I'm just saying it is the biggest threat. I can't think of any other extension which would have the same potential.
If I was a gambling man - which I am from time to time - I'd place my bet on VeriSign walking away with the prize. I can't imagine there being a price tag too big for them to pay to control the extension which poses the biggest threat to their core business.
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