What is loco about loco.com. Good names are still going up in core value.
April 6, 2009 by Rick Latona
In 2004 I was on GreatDomains.com, looking through their list of names and just clicked on loco.com and bought it for $15,000. I hadn’t negotiated and it wasn’t an auction. It was there for all to see and anyone to buy. It was right on their homepage.
A year or so later I sold that same domain for $40,000.
DomainConsultant.com just sold it for $60,000.
What I find interesting is that this name was never caught up in the hype and none of those 3 sales were the result of any bubble. I think it traded all 3 times at it’s real core value.
Three completely different brokers sold the name three different times, none of which were during the extreme hype.
I think it confirms my (and others) theory that for the most part values are down due to a bubble being popped. Good names are still good names and harder and harder to come by.
If only you waited a little longer, Rick…
I bet in those 3-4 years after Rick sold it for $40k he rolled the cash into more investments that netted way more than the extra $20k he could have gotten had he waited. If you have the skills you can reinvest the cash and turn a profit at a quicker pace than a domain appreciates naturally.
A brick is not a wall.
Disagree, domain values are above 2005 levels generally but way down from 2007 type levels for names like this. The sales dates, 2004 and 2005 don’t really tell the story of how the market has declined.
This would have got 100k or more at the2007 peak in my view.
Snoopy, we aren’t disagreeing. 2007 and 2008 were bubble years. I’m not counting those years in my statement.