¿Habla Usted Dominios?
September 3, 2008 by Rick Latona · 20 Comments
It seems to me that if you are going to have a site in German, .de domains make sense. If you are going to market to the Japanese, .jp names make sense. However, in the Spanish market, there are so many countries with their own ccTLDs that the decision is a little harder to make.
Clearly you wouldn’t want to go with .com.mx if you are building a global brand but it’s not so clear if .com or .es are better.
I for one, don’t actually own any .es names. That’s not by choice, I just haven’t had a chance to pick them up as of yet. I do, however, own thousands of Spanish language .com names.
Domainers know that .es is Spain’s extension. Do consumers know that? Would someone in Mexico enter carros.com or carros.es? Hell if I know. Please discuss because I think it’s an issue of importance for those that focus on this market.
Recently, I’ve added a global domains section to my newsletter and I am starting to get some sales in this market. Granted, I’m selling single dictionary word .com names in Spanish for only around 400-2000 dollars a pop so it is no surprise that I’m getting the sales but still, it is a sign that the market may finally be ready for more. My best Spanish names have yet to be listed.
