Here We Go Again!
POSTED BY admin IN Web Sites

I swear I’m not schizophrenic. I know it can appear that way when I change my newsletter design so frequently. This time it is a bit different as my organization continues to reinvent itself. This is a total rebranding as our booths, shirts, site, newsletter and business cards will all have the look and feel you see now.

Our goal was to have a cleaner more professional look but not to take it too corporate. I still wanted the site to look and feel like a blog and have a cool, friendly edge to it. While it’s not easy to set out to be cool, you can look for inspiration. The Lincoln was in the original design so we went with the color scheme and lines of that car as a starting point.

Some of you are going to hate the new look but all of you should find it easier on your eyes! I wanted to really get people’s attention with that orange but I didn’t truly realize how bright it was until I’ve spent the last few days going back and forth between the two designs. Please apologize to your retinas on my behalf.

I’m not going to lie to you guys. We took this live as soon as it was good enough. We’ve been inundated with work preparing for this auction. Some of the content may be out of place, out of date or incomplete. Whatever problems we find with this new design, we’ll get them fixed quickly, hopefully within days, if not hours.

It is my sincere hope that you like this look and feel.

  • http://www.askshane.org/ Shane

    Yeah, Rick. It looks great! I'd bump up the font size in the posts, but overall I think it's exactly what you were shooting for. Very nice.

  • http://www.adstrategist.com Bruno Silva

    Honestly, I preferred the old version. :)

  • http://www.dmueller.com Dominik Mueller

    Yes, font size could be bigger. But aside from that I like the new design!

  • http://www.exmilitary.us Nick

    Very nice. But I do hope your car puts in a guest appearance from time to time.

  • Rob

    Honestly, I don't care if it is bright and orange or dark and gray. I"m looking for quality content. Keep delivering that, and I'll keep coming back.

  • http://uglypeople.com Anunt Patel

    i love the new logo...RL

  • http://www.dominiolo.com Maestrus

    I like this one. But, the Obama Logo is missing!?

  • http://www.geobroker.com/ Mark Powell GeoBroker

    The design looks great!

    When is the auction list coming out? We need time to do our research.

  • Rick Latona

    Thanks guys

  • http://www.freshskin.com Joan Butler

    Love the website, however, just got your daily email and it was very hard to read with the black background.

  • Dimester

    Your email newsletter was very hard to read. (white on black) Since I have had cateracts (now removed with new lenses) I understand better about how to do web copy graphics that is easier to read.

    I love the new look your blog.

  • Joe Davison

    Rick, your new design screams "class" all the way. I love it.

  • http://www.paragraphs.org Peter

    Honestly, Rick - the design screams "90s" to me. That or "Dreamweaver template".

    Actually it looks a lot like a premium WordPress template that was tweaked a bit.

    Sorry for the honest but brutal feedback, but I think your designer needs to go on a Web 2.0 design course.

  • Greg Nelson

    High-class looking design. The RL made me think of another upscale RL who made Polo famous.

  • MrE Squeek

    Get the Obama strip back and I'll be happy.

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