It pays to advertise. I hope!
POSTED BY Rick Latona IN Web Sites

Many of you know I have a two-page spread in Website Magazine. I also just contracted for a two-page spread in Modern Domainer. Today, I took it one leap further. I've agreed to a very expensive, 6-digit contract for a two-page centerfold spread in the monthly Internet Retailer magazine.

This magazine is read by the major players in eCommerce. I'm sure Jeff Bezos himself checks it out from time to time. Well, his assistant probably does.

According to their audited demographics 13.4% of their readers are at companies that do greater than 1 billion dollars per year in sales. 17% of them do between 100 million and 1 billion. 31.3% do 10-100 million. The rest, naturally, do less.

Many of us have talked about proactively putting something in place to go after end-users. Is this the golden ticket? Probably not. However, I do think that with this ad, and more to come in the future, I'll have an even greater chance of reaching them.

  • http://elliotsblog.com Elliot

    Hope it isn't their swimsuit edition :)

  • http://GeoOwners.com Tim Davids

    1 word: DAMN

  • James

    I hope it is their swimsuit edition!

  • http://www.ricklatona.com/ Rick Latona

    It's all their editions.

  • Matt

    Are you going to give us a sneak peek at the ad?

  • http://DNBlogger.com RKB

    I like this approach and hopefully it will be a great success.
    Good luck!

  • http://www.dailybull.com Gordon

    What is the ad about - are you going to be listing specific domains in the ad, or promoting offshoring?

  • http://www.glasgow.com Tommy Butler

    Hi Rick

    A very smart move Internet retailer is one best websites for information on the web with regards to eccommerce.

    When was at chicago associated citys show 3 years ago internet retailer was at the same hotel and i had a preview of how good a market and oppertunities it has with the network of people attaending the show and the magaizine is tops.

    Im sure your advert will be a major success good luck.

  • http://n/a Terry

    Good luck Rick ..... nice BOLD move!

    Ter

  • http://www.DomainsPromote.com Jeff

    Seems like a good move! Have read it several times myself and it is a good mag.

  • http://www.traverselegal.com Enrico Schaefer

    Rick: We have been recommending that our domainer clients attend, as we did in Chicago this year, the conference. The book is very interesting given the large number of otherwise descriptive generic domains which are supporting tens of millions of gross revenue, if not more.

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