It pays to advertise. I hope!

August 21, 2008 by Rick Latona

Many of you know I have a two-page spread in Website Magazine. I also just contracted for a two-page spread in Modern Domainer. Today, I took it one leap further. I’ve agreed to a very expensive, 6-digit contract for a two-page centerfold spread in the monthly Internet Retailer magazine.

This magazine is read by the major players in eCommerce. I’m sure Jeff Bezos himself checks it out from time to time. Well, his assistant probably does.

According to their audited demographics 13.4% of their readers are at companies that do greater than 1 billion dollars per year in sales. 17% of them do between 100 million and 1 billion. 31.3% do 10-100 million. The rest, naturally, do less.

Many of us have talked about proactively putting something in place to go after end-users. Is this the golden ticket? Probably not. However, I do think that with this ad, and more to come in the future, I’ll have an even greater chance of reaching them.

Filed Under: Domains
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Comments

11 Responses to “It pays to advertise. I hope!”

Elliot on August 21st, 2008 4:19 pm

Hope it isn’t their swimsuit edition
Tim Davids on August 21st, 2008 4:35 pm

1 word: DAMN
James on August 21st, 2008 4:49 pm

I hope it is their swimsuit edition!
Rick Latona on August 21st, 2008 4:50 pm

It’s all their editions.
Matt on August 21st, 2008 5:11 pm

Are you going to give us a sneak peek at the ad?
RKB on August 21st, 2008 5:13 pm

I like this approach and hopefully it will be a great success.
Good luck!
Gordon on August 21st, 2008 5:32 pm

What is the ad about - are you going to be listing specific domains in the ad, or promoting offshoring?
Tommy Butler on August 22nd, 2008 2:29 am

Hi Rick

A very smart move Internet retailer is one best websites for information on the web with regards to eccommerce.

When was at chicago associated citys show 3 years ago internet retailer was at the same hotel and i had a preview of how good a market and oppertunities it has with the network of people attaending the show and the magaizine is tops.

Im sure your advert will be a major success good luck.
Terry on August 22nd, 2008 6:54 am

Good luck Rick ….. nice BOLD move!

Ter
Jeff on August 24th, 2008 6:03 am

Seems like a good move! Have read it several times myself and it is a good mag.
Enrico Schaefer on August 25th, 2008 1:20 pm

Rick: We have been recommending that our domainer clients attend, as we did in Chicago this year, the conference. The book is very interesting given the large number of otherwise descriptive generic domains which are supporting tens of millions of gross revenue, if not more.