Comments on: Go Big or Go Home. RickLatona.com is now in the live auction business.

By: Alex

Alex — Fri, 01 Aug 2008 16:22:25 +0000

Hi Rick,

sorry, but what do you think about .me domain?
Can you help a young italian domainer?
Thanks!

Alex

By: Jon Fisher

Jon Fisher — Thu, 31 Jul 2008 17:54:20 +0000

Rick, you are like the fuckin man! Awesome news. Whenever I want to show investors about how profitable domaining can be, I use your hot ass as a reference. Because you’re the only guy that comes up as the buyer of six fig domains at auctions over the years, and everyone wants to be like you. I’m actually shocked that Schwartz gave you the nod for this, but I can’t think of anyone more deserving. This reply isn’t meant to be an ego stroker, but more as public praise for someone who is so underrated. If only people saw the side of you that I do when we shoot the shit… and no, I’m not hitting on you old man. ;D

By: RealCostDomains.com » BIDO @ Targeted Traffic. What To Expect?

RealCostDomains.com » BIDO @ Targeted Traffic. What To Expect? — Tue, 29 Jul 2008 15:22:11 +0000

[...] at the next Targeted Traffic conference in New York City. While our friend Rick Latona says “Go Big or Go Home” in regard to his ideas, to tell the truth, none of us here at BIDO has any idea as of yet [...]

By: tester

tester — Thu, 24 Jul 2008 18:38:50 +0000

I don’t understand- what you can you achieve at Traffic better then the lists you already have and the global reach of the Internet? You and Sahar are only going to try to sell your own names that haven’t sold already to the same crowd, hoping to end up nothing more than an appraisal in disguise.

By: Commerce

Commerce — Tue, 22 Jul 2008 05:32:18 +0000

Best of luck with the new venue. When your plans call for travel I hope you think of us!

-Commerce

By: Domain Investor

Domain Investor — Tue, 22 Jul 2008 01:00:04 +0000

Rick,

I applaud your decision to enter into the auction space and no doubt your experience, popularity and quality of domains will provide an exciting and profitable event. However, I strongly encourage you to promote your auction beyond domainers and include “end-user” industries as well. From my experience in both buying and selling domains, especially the last year, domain auctions sales have been dismal – in part to a lagging economy and high reserves****, but also because the big auction houses have done an extremely poor job promoting their auctions to audiences outside the domain industry. Complaints have been sounding for these players to justify their excessive commissions and bring in new buyers. Simple SEO online press releases run around $250. For a few thousand bucks, they could send out 10 press releases targeting the top 10 categories (real estate, travel, health, technology, etc) and drive links back to their main page or domain auction list. As domain investors, the value we place on a domain is far less than a relevant end-user/business will. Domainers need to make money by either parking or re-selling it. Parking revenues are way down and, even with new-comers like evolanding and localmatters, the dollar amount for that click (or conversion) is far less than what a relevant business might expect.

***In the latest geo auction, Moniker did do a good job of slamming reserves to the floor – as evident in the majority of the inventory being listed around $200-300, but still too high for the majority of domain investors. I personally didn’t see many sales in the aftermarket online auction. If we want to see prices go up, we need to educate the end users.

Again Rick, congratulations on ‘going big.’ I love your blog and can’t wait to participate in your auction.

Jay Lohmann
http://www.InvestInURLs.com

By: Michael

Michael — Sat, 19 Jul 2008 19:56:37 +0000

Recent TRAFFIC auctions didn’t do that well, hopefully this will help change things for the better, good luck!

By: Damir

Damir — Fri, 18 Jul 2008 21:54:50 +0000

Good luck there Rick.

Are u after some domain names which you can list for sale?

By: Maestrus

Maestrus — Fri, 18 Jul 2008 19:52:42 +0000

Congratulations Rick. It is wonderful to know your accomplished approach selling domain names for sure is going to improve the current auction scene.
We accommodated your “breaking news” in a post on Dominiolo.com, a Forum in Spanish for Domainers.

Cheers,
Gamaniel Rosas

By: Arbus

Arbus — Fri, 18 Jul 2008 17:06:59 +0000

Auction r us. Keep on growing. I will probably submit some domains for fun.

By: Mike

Mike — Fri, 18 Jul 2008 16:53:54 +0000

i like the idea of more competition but not sure this format is going to work – i envision a disjointed affair – but what the heck do i know.

By: BIDO @ Targeted Traffic. What To Expect? at Conceptualist.com, By Sahar Sarid

BIDO @ Targeted Traffic. What To Expect? at Conceptualist.com, By Sahar Sarid — Fri, 18 Jul 2008 15:09:32 +0000

By: Rick Schwartz

Rick Schwartz — Fri, 18 Jul 2008 11:57:58 +0000

I believe Rick’s auction at TRAFFIC will provide the spark that the industry needs at a time and place that will make a difference. Having multiple auctions means choice, competition and improvement. As you might imagine there was a lot of resistance to this idea. An idea I have been trying to implement for over a year. The result will be vivid and immediately visible as the New York City show unfolds. It isn’t just 5 auctions. It is 5 companies competing to be the new standard. It is 5 companies each promoting to different audiences and end users. It is 5 companies that have an opportunity to disrupt business as usual. Like I have been saying and what will be clearly evident as we approach and do this New York show…..this really is a game changer. This will bring us all to another higher plateau. This will be noticed and those that think that there is only so many dollars that will just be split up are going to be proved wrong and I will tell you why. What determines a sale at an auction is quality and price. Bring that to an auction and there is no ceiling on sales. The only ceiling is crappy domains with high reserves.

Rick good luck and we hope to support you and all the other companies in a way that helps to move us all up a level or two or more. We want you to join the list of companies we have helped to transform. These really are exciting times and this is going to be an exciting set of auctions.

By: Wade

Wade — Fri, 18 Jul 2008 08:01:44 +0000

Great move, its about time there was some real competition in the domain auction space, the current fees and rules are excessive.

Your newsletter list is great quality, I can only imagine what names might show up at the auction.

By: Ralph

Ralph — Fri, 18 Jul 2008 07:05:25 +0000

Looking forward to seeing list of names that you’ll be auctioning..

By: Brian

Brian — Fri, 18 Jul 2008 03:51:04 +0000

Rick congrats, can’t wait to see your terms for your public. Some of the other auctioneer sites have too much “red tape” and trash names listed.

By: Larry Fischer

Larry Fischer — Fri, 18 Jul 2008 02:08:51 +0000

Rick,

I have no doubt it will be a success. Hey Rick, Is there anything in the Domain world that your not doing?

all the best,

Larry

By: Emil @KING.NET

Emil @KING.NET — Fri, 18 Jul 2008 00:23:30 +0000

I support Anunt Patel recommendation regarding financing domains.

Cheers,
Emil

By: Anunt Patel

Anunt Patel — Thu, 17 Jul 2008 23:53:08 +0000

90% financing on your domains at the auction would be nice!
$10,000 down payment buys a $100,000 domain name…very nice!
–Anunt Patel–

By: Frank Rudner

Frank Rudner — Thu, 17 Jul 2008 23:34:39 +0000

Awesome, good move. Much success.