Comments on: vTLDs – My Thoughts http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/ Inside the mind of a serial entrepreneur. Fri, 10 Sep 2010 17:50:18 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Richard Keicher http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-1743 Richard Keicher Tue, 27 Jan 2009 01:47:49 +0000 http://www.ricklatona.com/?p=159#comment-1743 I think all these vTLDs are going to be like flys buzzing around your head. People are going to be confused and frustrated with them. Dot travel has been around for some time and it has gone nowhere. If any name fits the vTLD profile it would be dot travel. Before you invest 200k in a maybe, you should check out what names like city.travel, Europe.travel, fly.travel, free.travel and information.travel do at the Moniker auction this week. good luck Moniker I think all these vTLDs are going to be like flys buzzing around your head. People are going to be confused and frustrated with them. Dot travel has been around for some time and it has gone nowhere. If any name fits the vTLD profile it would be dot travel. Before you invest 200k in a maybe, you should check out what names like city.travel, Europe.travel, fly.travel, free.travel and information.travel do at the Moniker auction this week. good luck Moniker

]]> By: Bruce Tedeschi http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-745 Bruce Tedeschi Thu, 14 Aug 2008 13:47:09 +0000 http://www.ricklatona.com/?p=159#comment-745 .bio would be the hottest extension in pharma and medical. The industry is worth hundreds of billions. A descriptor that is specific to the industry would be incredible. Rick, I am tied into the industry. Any interest call me ... or email me. .bio would be the hottest extension in pharma and medical. The industry is worth hundreds of billions. A descriptor that is specific to the industry would be incredible. Rick, I am tied into the industry. Any interest call me … or email me.

]]> By: Bruno Silva http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-744 Bruno Silva Sun, 13 Jul 2008 15:33:31 +0000 http://www.ricklatona.com/?p=159#comment-744 Sorry, I don't agree with you Oskars, what about: cars.xom hotels.xom skyresorts.xom and thousands or maybe millions of others? I'm not into trademar issues, that's for sure, those were only examples, still I believe .xom and .vom will be some of the first vTLDS available. I whish I had those $200k... you bet I'd get one of those at least. :) Sorry, I don’t agree with you Oskars, what about:

cars.xom
hotels.xom
skyresorts.xom

and thousands or maybe millions of others?

I’m not into trademar issues, that’s for sure, those were only examples, still I believe .xom and .vom will be some of the first vTLDS available.

I whish I had those $200k… you bet I’d get one of those at least. :)

]]> By: Oskars Rumpeters http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-743 Oskars Rumpeters Fri, 11 Jul 2008 07:38:50 +0000 http://www.ricklatona.com/?p=159#comment-743 I think the best new tld could be .hotel, that business really could bring in some srious money. And Bruno- how do you intend to profit from google.xom for example? First of all it would be against the rules to register "google" and if google themselves register it, how is it good for you? regfee? there are not enough trademark names which would want to get a .com typo for it to become profitable, I think... I think the best new tld could be .hotel, that business really could bring in some srious money.

And Bruno- how do you intend to profit from google.xom for example? First of all it would be against the rules to register “google” and if google themselves register it, how is it good for you? regfee? there are not enough trademark names which would want to get a .com typo for it to become profitable, I think…

]]> By: Bruno Silva http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-731 Bruno Silva Wed, 09 Jul 2008 15:47:17 +0000 http://www.ricklatona.com/?p=159#comment-731 Well, Since I don't have the funds to proceed with the business, I thought I could leave 2 ideas here... .vom .xom Am I nuts? Well, maybe, still these are the most common typos I make. :) www.google.xom www.yahoo.vom etc... Any comments? Well, Since I don’t have the funds to proceed with the business, I thought I could leave 2 ideas here…

.vom
.xom

Am I nuts?

Well, maybe, still these are the most common typos I make. :)

http://www.google.xom
http://www.yahoo.vom

etc…

Any comments?

]]> By: Damir http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-742 Damir Sun, 06 Jul 2008 20:28:17 +0000 http://www.ricklatona.com/?p=159#comment-742 Interesting points there. I will look into the following ext. .pc .gold .dvd .air .resort(s) Interesting points there.

I will look into the following ext.

.pc
.gold
.dvd
.air
.resort(s)

]]> By: Conor Neu http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-741 Conor Neu Sun, 06 Jul 2008 00:28:40 +0000 http://www.ricklatona.com/?p=159#comment-741 I am interested in getting involved in a finance-related vTLD. Not sure what the term would be (probably not a good sign), but if taking that road at all, I would love to partner up at some point. I am interested in getting involved in a finance-related vTLD. Not sure what the term would be (probably not a good sign), but if taking that road at all, I would love to partner up at some point.

]]> By: steve dowripple http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-729 steve dowripple Sat, 05 Jul 2008 15:41:05 +0000 http://www.ricklatona.com/?p=159#comment-729 What I was hoping to hear in this post was Rick's opinion on the impact to .com domains. Will this have an positive or negative effect or very little effect? What I was hoping to hear in this post was Rick’s opinion on the impact to .com domains. Will this have an positive or negative effect or very little effect?

]]> By: Domainer blog rankings http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-740 Domainer blog rankings Sat, 05 Jul 2008 04:55:14 +0000 http://www.ricklatona.com/?p=159#comment-740 vTLD's seems like great idea. 200K per custom TLD is peanuts for a good TLD. Even 200K per year expense is still a viable. Imagine .hotel tld with following plan: 1. A partner pool of 100 inestors as part of a LLC/corp . Each share costs 2000 and there are only 100 shares available ( so 200K is ready) . 2. After the TLD is approved, each partner gets first choice 10 names for their investment. they get some premium names in that way. They still have to pay registration fees asusual. they are free to sell in open market. 3. All the names will be offered through open auction. 4. Just one domain name like newyork.hotel might bring 20K to the company. 5. now you have another 5000 cities without any problem selling .hotel tlds at 79.99 per year and don't know howmany other domain names like cheap.hotel, best.hotel might sell. 6. I will be the first person to invest some money in this. If you are starting this, I am in. vTLD’s seems like great idea.

200K per custom TLD is peanuts for a good TLD. Even 200K per year expense is still a viable. Imagine .hotel tld with following plan:

1. A partner pool of 100 inestors as part of a LLC/corp . Each share costs 2000 and there are only 100 shares available ( so 200K is ready) .

2. After the TLD is approved, each partner gets first choice 10 names for their investment. they get some premium names in that way. They still have to pay registration fees asusual. they are free to sell in open market.

3. All the names will be offered through open auction.

4. Just one domain name like newyork.hotel might bring 20K to the company.

5. now you have another 5000 cities without any problem selling .hotel tlds at 79.99 per year and don’t know howmany other domain names like cheap.hotel, best.hotel might sell.

6. I will be the first person to invest some money in this.

If you are starting this, I am in.

]]> By: David J Castello http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-739 David J Castello Sat, 05 Jul 2008 01:46:09 +0000 http://www.ricklatona.com/?p=159#comment-739 PS: Let me be clear that I have no idea if IBM is planning to use .IBM or if Donald Trump is planning to use .Trump. I used both as examples only. PS: Let me be clear that I have no idea if IBM is planning to use .IBM or if Donald Trump is planning to use .Trump. I used both as examples only.

]]> By: David J Castello http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-738 David J Castello Sat, 05 Jul 2008 01:42:15 +0000 http://www.ricklatona.com/?p=159#comment-738 Josh: The reason I labeled them Vanity TLDs (vTLDs) is because that will be the best description for most of them. The vast majority will not be classified as genuine gTLDs. And, yes, I consider .IBM (as well as something like .Trump) a Vanity TLD because these companies and people will be branding themselves as a TLD (is anything more vain?) and spending a fortune in an attempt to make the world forget that the best brand for both of them is what they already use - IBM.com and Trump.com. The people that stand the most to gain from these vTLDs will be ICANN, registrars and speculators (especially those who feel they missed out on the great dotComs). For most, it will be an expensive lesson in branding and marketing futility. Josh:
The reason I labeled them Vanity TLDs (vTLDs) is because that will be the best description for most of them. The vast majority will not be classified as genuine gTLDs.

And, yes, I consider .IBM (as well as something like .Trump) a Vanity TLD because these companies and people will be branding themselves as a TLD (is anything more vain?) and spending a fortune in an attempt to make the world forget that the best brand for both of them is what they already use – IBM.com and Trump.com.

The people that stand the most to gain from these vTLDs will be ICANN, registrars and speculators (especially those who feel they missed out on the great dotComs).

For most, it will be an expensive lesson in branding and marketing futility.

]]> By: Ritesh http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-737 Ritesh Sat, 05 Jul 2008 01:09:53 +0000 http://www.ricklatona.com/?p=159#comment-737 Clearly, the vTLDs would simply rely on (a hell of a lot) marketing to pick up whilst .com doesn't need as much. 5 years from now, I'm sure that people would still rather add a .com to the end of their SLD than trying .band .law .game etc..,as they will have a better chance of landing on a website. Icann's move is too much too soon..and will simply confuse people. think of .museum launched 7 years ago. I'm sure those guys were as excited as they are today. but still, I've just tried Louvre.museum and it redirected to louvre.fr why is it not the other way round? So I forsee, google.search redirecting to google.com , facebook.social redirecting to facebook.com etc... That'll just bring us back to square 1. on another note, have a look at my website. I am looking for a partner too. Best Wishes. Ritz. Clearly, the vTLDs would simply rely on (a hell of a lot) marketing to pick up whilst .com doesn’t need as much. 5 years from now, I’m sure that people would still rather add a .com to the end of their SLD than trying .band .law .game etc..,as they will have a better chance of landing on a website.

Icann’s move is too much too soon..and will simply confuse people.

think of .museum launched 7 years ago. I’m sure those guys were as excited as they are today.
but still, I’ve just tried Louvre.museum and it redirected to louvre.fr
why is it not the other way round?

So I forsee, google.search redirecting to google.com , facebook.social redirecting to facebook.com etc… That’ll just bring us back to square 1.

on another note, have a look at my website. I am looking for a partner too.

Best Wishes.
Ritz.

]]> By: Emil @KING.NET http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-736 Emil @KING.NET Fri, 04 Jul 2008 14:58:59 +0000 http://www.ricklatona.com/?p=159#comment-736 In my humble opinion, ICANN wants to establish good cash flow on their end. They can't increase more fees in our existing domain extension. This is why we have this discussion, to make a buzz for their own benefits. I guess companies that manage .travel .mobi .pro spent a lot of money to advertise their new extension, people, technology - different approach in innovation (especially .mobi) but the consumers still hesitate to use it. Only domainers, resellers and big companies register these extension, there is no longterm business "legs" to hold this idea. By the way, I learned the idea of the term business "legs" as factor to determine a good business. Thanks to Rick. Good luck to you. Emil In my humble opinion, ICANN wants to establish good cash flow on their end. They can’t increase more fees in our existing domain extension. This is why we have this discussion, to make a buzz for their own benefits.

I guess companies that manage .travel .mobi .pro spent a lot of money to advertise their new extension, people, technology – different approach in innovation (especially .mobi) but the consumers still hesitate to use it. Only domainers, resellers and big companies register these extension, there is no longterm business “legs” to hold this idea.

By the way, I learned the idea of the term business “legs” as factor to determine a good business. Thanks to Rick.

Good luck to you.

Emil

]]> By: josh http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-735 josh Fri, 04 Jul 2008 10:28:02 +0000 http://www.ricklatona.com/?p=159#comment-735 I think the application fees are non refundable. So, if they are 250k a pop,.. @ 20 TLDs, that's 5 million dollars, with the possibility you get just one TLD, or even none. Looks like a great cash cow for Icann. Beyond the Icann BS, i think there's some interesting opportunities. One of the results is that the general public is going to become more comfortable going to non .com sites. I think calling them Vtld's or vanity TLD's isn't accurate, and a bit of a slag, considering the incredibly wide potential use of them. Is IBM going to buy .IBM for vanity purposes? Is a restaurant in New York going to buy Sushi.NYC for vanity purposes? This is about a more open access to the name space. It's way long overdue. Some will fail. Some will succeed. As per the description vTLD's, Imo, they are just TLD's. I think the application fees are non refundable.

So, if they are 250k a pop,.. @ 20 TLDs, that’s 5 million dollars, with the possibility you get just one TLD, or even none.

Looks like a great cash cow for Icann.

Beyond the Icann BS, i think there’s some interesting opportunities.

One of the results is that the general public is going to become more comfortable going to non .com sites.

I think calling them Vtld’s or vanity TLD’s isn’t accurate, and a bit of a slag, considering
the incredibly wide potential use of them. Is IBM going to buy .IBM for vanity purposes?
Is a restaurant in New York going to buy Sushi.NYC for vanity purposes?

This is about a more open access to the name space. It’s way long overdue.
Some will fail. Some will succeed.

As per the description vTLD’s, Imo, they are just TLD’s.

]]> By: DiggleNamer http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-734 DiggleNamer Fri, 04 Jul 2008 10:04:42 +0000 http://www.ricklatona.com/?p=159#comment-734 Thanks for the post Rick! My only concern is that legal challenges may hold up ICANNs plans - do you think that large corporations may initiate some requests for domain names to be limited? Thanks for the post Rick! My only concern is that legal challenges may hold up ICANNs plans – do you think that large corporations may initiate some requests for domain names to be limited?

]]> By: Daniel Dryzek http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-733 Daniel Dryzek Fri, 04 Jul 2008 08:13:50 +0000 http://www.ricklatona.com/?p=159#comment-733 There is one thing that people forgot to think about - all those proposed new TLDs are in English. That brings to a conclusion that ccTLD will get stronger, because there would be much less interest in creating new TLDs in other languages than English. There is one thing that people forgot to think about – all those proposed new TLDs are in English. That brings to a conclusion that ccTLD will get stronger, because there would be much less interest in creating new TLDs in other languages than English.

]]> By: Michael http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-732 Michael Fri, 04 Jul 2008 01:52:00 +0000 http://www.ricklatona.com/?p=159#comment-732 It's a good idea indeed. A few private groups are being formed to register and promote new extensions. I can see this becoming quite competitive. It’s a good idea indeed. A few private groups are being formed to register and promote new extensions. I can see this becoming quite competitive.

]]> By: Jamie Parks http://www.ricklatona.com/2008/07/03/vtlds-my-thoughts/comment-page-1/#comment-730 Jamie Parks Fri, 04 Jul 2008 01:49:51 +0000 http://www.ricklatona.com/?p=159#comment-730 .band .law (or .lawyer) .game .blog .auto .3D .eat (or .food) .god (or .church) I'm an open book too. Anyone want in? .band
.law (or .lawyer)
.game
.blog
.auto
.3D
.eat (or .food)
.god (or .church)

I’m an open book too. Anyone want in?

]]>